A: What’s the advantage for a company to advertise on line?
B: Online promotion can create product loyalty and help the company know its customers better.
A: What do you think is the key to success for online advertising?
B: It’s repetition. Online advertising, just as in offline (traditional) advertising, repetition is the key to success. Generally promotion without repetition will not work.
A: What type of audience do you think the Internet marketing is most suitable for?
B: Online marketing and promotion is usually geared towards the widespread Internet community on a national or global basis. It may not be an effective means of marketing for local people.
A: Do you think online marketing can replace traditional marketing? Why?
B: No, one-on-one personal marketing and selling can never be effectively substituted through other means.
A: Do you think online promotion is always expensive? Why?
B: It depends. Banners may be expensive since three have to be many
opportunity for heavy repetition of the ad before it can succeed. Some other forms are not expensive, for instance, E-mail newsletters.
A: How important is e-business becoming nowadays? Why?
B: It is becoming a more and more popular business practice and whether a company can make good use of the Internet may become a key point for its survival.
A: What are the other ways of online promotion?
B: In addition to banner advertisements, there are E-mail newsletters, opt-in E-mail announcements, and online press releases, etc.
A: What do you think is essential for online promotion?
B: For online promotion, repetition is the key. The target market must have ample opportunity to view and understand a sales message multiple times to statistically increase the chances of a sale.
